Could you get into in trouble for using the hashtag #Rio2016? It depends on who, or what, you are.
For ordinary people the answer is a definite no. You can use it in posts about your favourite athlete as much as you like.
But for companies it's a different matter. And the United States Olympic Committee has been accused of "bullying" firms that aren't official sponsors, to prevent them joining in the social media conversation about the upcoming games.
Like any major sporting event the organisers of the Olympics go to huge lengths to protect the rights of corporate sponsors who invest over a billion dollars in the games.
No comments:
Post a Comment